NOUHAUS® LAUNCHES NEW COLLECTION IN CANADA IN PARTNERSHIP WITH POP-ALT DUO CRASH ADAMS
FOR IMMEDIATE RELEASE
Toronto, ON (June 25, 2021) — Today, NOUHAUS®, a specialty lifestyle brand for modern home furniture and accessories, announced the launch of their new collection in Canada in partnership with pop-alt duo Crash Adams. The new collection is now available for customers in the United States and Canada.
NOUHAUS® is known for innovating the old idea that furniture should only focus on one thing. In today’s smart and capable world; design, function and affordability is easy. The brand places an emphasis on all-encompassing furniture that is no longer a luxury that comes with a sacrifice, but instead a luxurious, meaningful must-have for anyone who chooses it.
In a statement, NOUHAUS® CEO Roy Lee said:
“NOUHAUS® takes pride in being a global brand that places an emphasis on design, function and affordability. We’re pleased to announce our global expansion as we tap into the Canadian market with our new products.
In addition, I am excited to collaborate with inspiring content creators, who share the same values as we do to be innovative change agents. In particular, Crash Adams’ content reaches the type of people we want for our brand.”
Known for their eye-catching stunts across the country and music, Crash Adams is known for taking their music into people’s homes. The duo released two songs earlier this year, MONSTERS and SYMPHONY, in addition to their roster of hits from 2020 DELICATE, TOO HOT TO TOUCH, CAROLINE and OOH!. Inspired by music they listened to growing up, Crash Adams found inspiration for the finer things like Michael Jackson, Led Zeppelin, and others.
Crash Adams most recently performed on CTV’s Your Morning following an interview with Ben Mulroney. In 2020, the duo won a competition led by leading Youtube content creator, Ryan Trahan, with over 2.4 million subscribers.
Most recently, NOUHAUS® and Crash Adams partnered to launch a North American-wide contest for fans to enter for a chance to win products from their latest collection.
Our mission is to go beyond the old idea that furniture should only focus on one thing. In today’s smart and capable world; design, function and affordability is easy – and in fact, fun! All-encompassing furniture is no longer a luxury that comes with a sacrifice, but instead a luxurious, meaningful must-have for anyone who chooses it.
ABOUT CRASH ADAMS:
I'm Crash and my partner is Adams. We're childhood friends who have been surrounded by music for our entire lives. I began producing at a young age while Adams played guitar. My uncle has been running a studio since before we were born so growing up we were lucky enough to use it whenever we wanted.
We produce, write, perform, mix and master all of our music. Our goal is to make you feel nostalgic, yet inspired. We'd say we're pretty pop, but we believe we remain unique. We have so much music finished and we're going to release it one by one.
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